When starting an online business, you must first identify your target market. This can be done by considering factors such as age, gender, interests, and location. Once you have a good understanding of your target market, you can begin to develop a marketing strategy that will reach them effectively.
What makes your business unique should be at the core of your branding and marketing efforts. When you clearly articulate what makes your business different from others in your industry, you can market more effectively to your target audience. This can be done by highlighting your business's unique features or benefits.
It is essential to set goals for your business that are specific, measurable, attainable, relevant, and time-bound (SMART). By setting SMART goals, you will be able to track the progress of your business better and make necessary adjustments along the way. These goals should be aligned with your overall business strategy.